Brand Identity


OSRI uses a consistent set of visual markers to tie together its many printed and electronic communications pieces. These practices help OSRI’s audiences remember the organization’s role in Alaska oil spill response and how its programs help project Alaska’s wild habitat and communities.

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Choose PNG (instead of JPG) for websites, slideshows, videos, and other low resolution products. Choose EPS for high-resolution Adobe and Microsoft documents. When you need to produce a black-and-white document, choose a grayscale EPS.

Full Left

Use on the first page of documents, websites, or electronic presentations

EPS  |  PNG    grayscale: EPS

Full Left Horizontal

Use in letterheads or other documents where vertical space is at a premium

EPS  |  PNG    grayscale: EPS

Full Centered

Use on a cover page with a centered title or header.

EPS  |  PNG     grayscale: EPS

Simple Acronym

Use on interior pages of documents, websites, electronic presentations, clothing, signs, or other items where it’s less important to see the full name of the organization.

EPS  |  PNG    grayscale: EPS

Inverted Acronym

Use against dark backgrounds. The black portion represents a transparent image layer and will not be visible.

EPS  |  PNG    grayscale: EPS 

Simple Rotated

Use in banners, business cards, and other vertically-limited spaces.


Social O

Use as a social media profile image or “favicon” icon for web browser tabs.


Social O


Dark Blue

Use as an outline, dark background, or link hover effect.
#1A40A0  •  R24 G64 B160



The baseline shade of blue in the OSRI logo.
#27AAE1 • R39 G170 B225 

Light Blue

Use as a light background or design element against a dark photo or background.
#aad2e0 •  R170 G210 B224


OSRI Orange

The baseline shade of orange from the OSRI logo.
#F15A29 • R241 G90 B41


OSRI Black

The baseline shade of black from the OSRI logo.
#111111 • R17 G17 B17


Dark Gray

Use as a dark background or outline for photos and images.
#666666 •  R102 G102 B102


Light Gray

Use as a light background or outline for photos and images.
#EFEFEF • R239 G239 B239



Always pure white. Should be visible against colored backgrounds.
#FFF •  R255 G255 B255




Only to be used for recreating the logo and wordmark. As this font is only used in images, it’s only necessary for the logo designer to have this font installed.


To be used for titles, headers, and web text. This font should be installed on the computers of anyone who works with OSRI documents. Available for free from Google Fonts.


Body font for long academic documents. Any other serif font can be substituted, including Minion, Georgia, or Constantia.


Voice is how text “sounds” to a reader, either in print or spoken form. When creating content for OSRI documents, web pages, scripts, or social channels, make sure OSRI is:


OSRI should present itself publicly as a relatable source. In public documents, take time to explain difficult concepts, use concrete examples, avoid acronyms and technical jargon, and use photography and charts wherever possible.


OSRI should offer a wide array of materials, contacts, expert advice, and connections to any conceivable resource a community might need to improve its oil spill response.  


OSRI should portray itself as an organization on the edge of emerging research and technology.


OSRI should strive to represent the people of coastal Alaska as opposed to outside corporate or federal interests. Strive to be unbiased while also positioning OSRI as a local, homegrown partner. Use lots of photography, community resources, and personal examples



MS Word template for business correspondence

Business Card

MS Word business card for in-house color laser printing

Multi-page Document with Stylesheets

Start with this template with correct OSRI typography built into the styles panel.


MS PowerPoint branded template with several master slides

Research Brief

One page handout with QR code to link to website. (QR code is currently non-functional.)